10 JunSocial Networks More Popular Than Search Engines

According to a new report by Hitwise, social networking sites and forums such as Facebook, YouTube and Twitter now receive more internet visits than the search engines in the UK.

The report goes on to reveal that during May, 11.88% of UK Internet visits went to social networks whilst only 11.33% went to search engines. This is significant because it would be the first time ever that social networks have been more popular than search engines in the UK.

That said, truth be told, the difference is not that big and it is only for the UK, nonetheless Google’s determination to remain the world’s number one online brand could lead to a review of its approach in the UK in order to contain and reverse the trend.

Furthermore, before we start hammering in the nails for Google’s coffin, it’s important to point out that there is no one dominant player in the UK social network market unlike the search engine market where Google is dominant both in the UK and most global markets.

Both www.google.co.uk and www.google.com account for 99% of all web searches done in the UK during May. Google UK was also the most visited website in the UK during the said period. Google UK got 9.29% of all visits while Facebook accounted for only 7.04%.

Within its own market Facebook accounts for 55% of all UK social networking visits, almost three times as many as the next most popular social network, YouTube. Twitter, one of the fastest growing and most talked about websites of the last two years, is now the third most popular social network in the UK, putting it ahead of former favourites such as Bebo and MySpace.

What are your thoughts on this subject or article, please feel free to share your thoughts or experiences with us by commenting on this post below.


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