02 JanTop 5 SEO Link Building Strategies for Beginners

SEO link building campaigns

So you’ve got a  new website and you’ve got orders and enquiries pouring in, heck I’m surprised you’ve even got time to read my blog?

Okay so I am kidding, building the website is the easy part, getting visitors or site traffic is where it can get difficult for those who don’t know the basics of SEO or search engine optimization.

So what’s the secret, the bad news is that their isn’t one, it’s down to lots and lots time and effort. One thing I would suggest you focus on is build your links naturally, natural link building is crucial for success in SEO.

So what does a natural link building campaign look like? Getting 100,000 links within the first twenty days of your website’s existence is definitely not natural. Getting a slow trickle of links coming into your website and then building up looks much more natural. Further, getting 100,000 links pointing to your home page with the same anchor text is not natural.

You should vary your anchor text and include long tail versions of your keywords. You should also build links to other pages of your site in addition to your home page. All of these things help with building a natural link campaign.

Two types of links

There are two types of links, Internal Links and External Links.

Internal links are links, which link to any of your web site contents, being a web page, a file etc… In the contrary external links are those links that will open an external web site.

If you are new to SEO and you want to get your new website off the ground quickly, here are my top five tips to launch your link building campaign quickly. I have listed them in the order of importance (In my humble opinion), in terms of contribution to your link building campaign. After all, my site is about being results driven!

Add A Blog To Your Website

It’s true, Google loves blogs, or to be precise, it loves fresh content and internal links. Internal links from other pages of your website are a guaranteed way to help you increase your SEO rankings in the search engines. Adding a blog to your site is a great way for you to easily add new content to your website on a regular basis. In most cases, adding a blog to your main domain is rather simple and can be done in as little as a few clicks of your mouse. Web hosting companies like freevirtualservers offer one click installations of blog platforms like WordPress.

The key is to update your blog with content at least once daily, and link back to your home page and other important pages of your website with keyword anchor text. This is a great way to gain a lot of internal links and importantly can even be automated to some extent using plugins that allow you to create and store multiple articles all in one go, and then using preset instructions, publish them one day at a time on your blog . When blogging, you should also link out to other websites that interest you and websites that are in similar industries. You might also consider adding images, videos, polls, etc.

Write An Article And Submit To Article Directories

Writing articles and submitting them to sites like Ezine Articles, articlesbase.com, and suite101.com, also known as article marketing, is a great way to get links back to your website. Take time to write a very detailed article about your industry and submit it to a few article directories like the ones listed above. You will get links back to your website by properly using the author resource or bio box at the end of the article. You should write a little about yourself and your company, while adding keyword rich anchor text links pointing these back to your website.

Write And Submit A Press Release

Writing press releases and submitting them to places like PR Web , PRLog or Web Wire is a great way to generate interest and buzz about your business and also to get links back to your website. This method of link building is a little more difficult than other links that you can get for your website. Writing a press release takes skill… a skill, which the average person does not have. Press releases have certain requirements that must be met, a certain format that must be followed, and in most cases, need to be super interesting. Not having any of these elements can almost guarantee that your press release will either be rejected outright or not distributed to other news related websites.

Submit Your Site To Local & Industry Specific Online Business Directories

Anyone studying SEO can usually find a blog post about submitting your website to directories on the Internet. Yes, this is a valuable link building tactic, but before you go crazy and start submitting to thousands of directories, seek out local directories and directories that are specific to your business. Submit to these first and take your time filling out all of the information that they ask for. These will be some of your most valuable links because they are the most relevant to your website and business.

Social Bookmarking

You have probably heard that social bookmarking is a great way to build links. Well, it is and it isn’t… You can waste a lot of time social bookmarking if you are submitting to the wrong sites. To start with limit your social bookmarking to Mixx and Propeller. The trick to social bookmarking is to not only bookmark your website, your blog posts, and other things related to your website, but bookmarking lots of different things that interest you. This will make your bookmarking profiles look much more natural to both viewers and the search engines.

Build A Hub Page Or Squidoo Lens

Building a Hub Page or Squidoo Lens is a fun way to get links back to your website. The most effective Hub Pages and Squidoo Lenses contain at least 450 words of text about a certain topic or subject, videos, pictures, polls, and other gadgets that are easy to add. You want to make the page as interactive as possible so it provides value for anyone who happens to read it. You are allowed two links to other websites from your Hubs and a handful of links from your Lenses.

Building links isn’t pretty. But, in order to rank well in the search engines, it is absolutely necessary. These are five excellent ways for beginners to start building links to their websites.

What are your thoughts on this subject or article, please feel free to share your thoughts or experiences with us by commenting on this post below.