13 AprSEO Website Audits: Tips for Success

If you’ve got website and you’ve never really paid much attention to how well it’s listed in the search engines like Google and Yahoo, here are some SEO or search engine optimization areas you can look at to improve your websites position in the search engines.

Source Code

By right clicking in your web browser on a page you will have an option that reads view source code. This will show you all you’re coding for that specific page. If you look at the top (head section <head>) of the coding you will be able to see your meta title tag, meta description and meta keywords targeted for that specific page. Take a look at your keywords, do they seem generic? Are there more than 5 or 6 keywords in this section? Does your meta tag look like it could use improvement? If you answered yes to any of these questions is might be time to optimizing your website.

Content

Do you have enough content on your website? Typically the pages that are most important should always have 150-200 words of text to make them sticky in the search engines. It is always important to write this content for humans, your visitors and audiences reading your site. Additionally your content should always have a handful of targeted keywords spread tastefully throughout the content in order to be fully efficient and optimized. If you want to be found online you will need to have ample text on your website.

Images

Take a look at the URL of where your image is being hosted. Is it a sloppy URL structure? You always want the URL structure of your image to be describing exactly what your image actually is. Don’t try stuffing it with keywords that don’t apply to your image just keep it natural to what is occurring in the photo. When you hover over your image what does your alt tag show? It should always be a description of what is occurring in your image as well, this way your images will start to rank in the image search section for when people search for images.

URL Structures

Avoiding your URL structures could lead to very poor SEO results for your website. Same principals should apply to your URL structures as they do throughout your website. They should clearly label what is occurring on that page. If you’re URL structures linger with many different characters and numbers you are not maximizing the potential of those URL structures.
For example:
A web page dedicated towards sony laptops should look like www.yourwebsite.com/sony-laptops.

These little areas often times get over looked by business website owners. If these areas of your website are not yet fully optimized to their potential, your website is not going to run as optimal and efficient as possible for your audience.

2 Responses so far.

  1. internet site marketing and advertising is essentially all about the quanity of other pages connecting to you. if you don’t have those inlinks you’re dead in the water. this became clear to me not long after becoming a member of what is without a doubt for me the most effective semi-automatic backlink building tools available … website promotion software

  2. Jared M says:

    Great article! I am always looking for new techniques and methods to increase search engine position and to gain quality backlinks. I myself have a blog dedicated to sharing these techniques with other webmasters. Please let me know if you would like to exchange backlinks. I look forward to reading more from you, thanks!

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