11 MarOn Page SEO Tips for Success

Unitil November 2003, on page optimization was a fairly straight forward affair, a common advice from an SEO consultant would go something like “use your keywords everywhere and as often as you can, the more the better”.

But then Google changed the goal posts for ever with their ‘Florida Update’.

“Over Optimized” is Ineffective

With the new update, Google saw any site or page with too much keyword repetition as being spammy, a practice known as keyword stuffing. This practice of keyword stuffing or Keyword density, quickly became redundant and was seen by Google as an ineffective measure of relevancy.

Now, excessive repetition is no longer an effective SEO strategy. Many of the (formerly top ranked) pages and sites that use keywords too aggressively end up getting completely filtered out of the search results.

Here’s a quick round-up of what your on page seo strategy should include.

 

Mix Up Your Keyword Usage

Your on page SEO strategy should use related phrases and you should try and mix up your keyword usage. If your page title is “Leeds Audio and Audio Equipment: Your Business Name” then your on page heading tag should be something like “Your Friendly Audio Specialist in Leeds”.

Include Variation in Your On-Page SEO Strategy

•       Test singular vs plural forms of a keyword
•       Use synonyms
•       Add relevant keyword modifiers
•       Change the word order

 

Use a Keyword Map

Use keyword mapping tools and techniques to identify related keywords and keyword modifiers. One such tool that could help you is called Quintura, it helps you to visualize related phrases.

Google also offers a similar word relationship tool, and Microsoft’s Bing shows common related keywords directly in the upper left of their search results. In addition, most search engines offer a search suggestion feature (on their homepage, on search results, on search toolbars, and in the browser search box) which recommends popular related keywords directly in the search box.

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