16 AprQuality Score and Why Yours Might be Low

Google’s landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser’s business and that contain relevant and original content.

For greater transparency, Google even has a FAQ which spells out their approach to landing page quality and lists the types of businesses, which due to the nature of their operations, are likely to get a low quality score.

The following is a short list from Google on the types of websites that will be penalized with low landing page quality scores:

• Data collection sites that offer free gifts, subscription services etc., in order to collect private information
• Arbitrage sites that are designed for the sole purpose of showing ads
• Malware sites that knowingly or unknowingly install software on a visitor’s computer

If you happen to fall into the category above then you need to be aware that any complaints from users to Google about your websites could get you barred from the Adwords scheme all together.

The following types of websites are also likely to merit low landing page quality scores and may be difficult to advertise affordably. In addition, it’s important for advertisers of these types of websites to adhere to Google’s landing page quality guidelines regarding unique content.

• eBook sites that show frequent ads
• ‘Get rich quick’ sites
• Comparison shopping sites
• Travel aggregators
• Affiliates that don’t comply with Google’s affiliate guidelines

All of the above information, along with further details regarding landing page quality can be found in the AdWords Help Center.

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