11 MayHow to Choose Content Keywords

There are various and sundry methods for choosing kws for your enhanced content campaigns, ie. contextually targeted advertising on the content network…

• use your instincts and the Google Wonder Wheel
• use the Google Keyword Tool to find related kws, then sort
• use Textanz tool according to David Szetela’s method
• use keywordspy related keywords and sort

The keywordspy.com method I am testing is very similar to using the free Google Keyword Tool, but I’ve found keywords to be somewhat different, plus keywordspy allows you to sort keywords according to “profitability”, which may be an indication of a good niche. Wonder Wheel may dive too deep into long tail terms, and the textanz method is too time consuming for my liking.

My sorting method is based on several factors:

1. search volume and relevance, preferably at least 2 words
2. keyword niche profitability… indicates a profitable niche
3. choose between 5-15 broad keywords only
4. keep an eye for negative keywords as well

Republished from PPCPROZ, original author Dan January 25, 2010

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