12 FebAvoid the “Automatic Matching” Trap

This feature from Google adwords could cost you dearly if you are under spending against your daily budget.

The feature, called “Automatic Matching” is a clever, albeit well intentioned way to increase your Adwords account spend.

It works as follows; If you do not or are not consistently spending your daily budget, Google will read the content of your landing page and automatically bid against keywords it encounters on your landing page which you didn’t originally specify within your account.

In the end, the reality is that this will simply add more overhead to your adwords account, as you will have to;

• Adjust your daily budget and most likely reduce ad exposure.
• Keep track of each keyword which was automatically added by the system.
• Continuously add negative keywords to prevent bidding on unwanted keywords.
• Optimize campaigns due to changes in Quality score