Warning: printf() [function.printf]: Too few arguments in /home/n31blog/public_html/wp-content/themes/toommorel-lite/category.php on line 11
09 JunOne Keyword for Your Entire PPC Campaign
With my proven methodologies, you can reduce your costs, increase your click-through rates, and drive more traffic to your website while spending less time managing your Adwords campaign.
Read More ...07 JunGoogle’s DoubleClick Acquires Invite Media For Better Real-Time Ad Bidding
Google’s DoubleClick has announced the acquisition of start-up Invite Media for an undisclosed amount. Invite Media claim to offer “the first “universal buying platform” for display media” online. The acquisition is part of the company’s move to invest in the “advertising ecosystem”, which, DoubleClick believes, has great potential. According to DoubleClick “Real time bidding technology… [...]
Read More ...12 MayPPC Campaigns on Mobile Devices – Good or Bad?
Yesterday afternoon, I listened to a Search Engine Watch Webcast presented by my good friend David Szetela from Clix Marketing entitled “Segmenting Your Way to PPC Success.” It was Part 2 of a 2-part series on advanced PPC segmenting, and it was highly informative, which I’ve come to expect from David. I have to disagree [...]
Read More ...11 MayHow to Choose Content Keywords
There are various and sundry methods for choosing kws for your enhanced content campaigns, ie. contextually targeted advertising on the content network… use your instincts and the Google Wonder Wheel use the Google Keyword Tool to find related kws, then sort use Textanz tool according to David Szetela’s method use keywordspy related keywords and sort [...]
Read More ...16 AprQuality Score and Why Yours Might be Low
Google’s landing page quality guidelines have always stressed the importance of directing users to easily navigable landing pages that are transparent about the advertiser’s business and that contain relevant and original content. For greater transparency, Google even has a FAQ which spells out their approach to landing page quality and lists the types of businesses, [...]
Read More ...15 AprEasily Create High-Converting Landing Pages
This article will focus on landing page optimization for Google PPC, so please bear that in mind as you read along. The purpose of a good or optimized landing page from a PPC perspective, say Google adwords is as follows; To convert visitors who have arrived at your page (by clicking on the ad) To [...]
Read More ...07 Apr3 ways to control your AdWords costs
As an AdWords advertiser, you’re in complete control of your advertising costs. Today, we’d like to highlight some tools and strategies that you can use to make sure that you’re spending effectively. For example, you can focus your budget on what gets you the best results by raising the CPC bid for your most successful [...]
Read More ...27 MarCPA Vs. ROI Optimization: What’s The Best Practice?
Whenever I’m asked to audit a paid search account for a current or prospective client, my first question to the advertiser is: how do you measure performance? It’s a simple question and the usual response is CPA (cost per acquisition) or ROI (return on investment). If the answer is CPA, then there are some follow-up [...]
Read More ...22 MarHow to Use keyword insertion and Protect Your Quality Score
Well-written keyword insertion ads in well-organised ad groups are more likely to make your adwords ads more relevant to users when you use a more general ad with large numbers of keywords. These ads are also more likely to receive clicks than a generic ad would for the same ad group. In these cases, keyword [...]
Read More ...14 MarSimple Steps to Maximise Your Adwords Spending
If you’re a small business or just on a tight budget, there are a few simple steps you can take to ensure you get the biggest ‘bank for your buck’ 1. Track conversion and ROI (Return On Investment) Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a [...]
Read More ...
Twitter
LinkedIn
Facebook