09 Feb15 Conversion Optimization Tips

There are many reasons why you should look at conversation optimization; the obvious one is that you get a greater return on your investment, a bit like the old saying of it’s cheaper to get a sale from an existing customer than to try and find a new one.

Relating that idea back to why you should focus on conversion optimization, well it’s cheaper and more cost effective to improve your current online marketing than it would be to try and reinvent the wheel, new website, new landing page etc.

So here’s my top 10 conversion optimization tips;

15 Conversion Optimization Tips

1. Can your landing page be any more specific? Can you drive to a product page instead of category page?
2. Can you improve Clarity with larger product images on your category pages
3. How many options does your product have? Can it be reduced to one or two?
4. Is your privacy policy increasing Anxiety? Can it be shortened?
5. Have you tested embedding lead generation forms on the page vs. new page vs. popup form?
6. Have you tested swapping right column with left?
7. Can you move optional form fields to the Thank You page with additional benefit for filling them?
8. Do your category pages include relevant & easy filters?
9. Have you tested a two-column vs. three-column layout?
10. Have you tested removing the navigation bar from landing pages?
11. How strong is your CTA scent trail? Your key terms through the funnel should match.
12. Do your landing page headlines match the words in your PPC ads?
13. Select testimonials to support each product page’s main value proposition points.
14. Test a “factual” approach vs. an “emotive”.
15. Test Calls to Action; Order Now vs. Get a Quote vs. Instant Quote, etc.