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12 FebAvoid the “Automatic Matching” Trap
This feature from Google adwords could cost you dearly if you are under spending against your daily budget. The feature, called “Automatic Matching” is a clever, albeit well intentioned way to increase your Adwords account spend. It works as follows; If you do not or are not consistently spending your daily budget, Google will read [...]
Read More ...07 FebHow to Write Benefit Focused Ads
Ads that are benefit-focused do exactly what the name implies – show customers why they should choose you over the competition. Our jobs in the PPC industry would be infinitely easier if customers intuitively knew that our clients were better than the competition, but unfortunately we don’t live in such a glorious fantasy world. No [...]
Read More ...02 FebTest and Optimise Your Campaigns with These Tips
How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. The bottom line is that you should know. 1.Test different creatives and [...]
Read More ...25 Jan3 Ways to Increase Sales in Google Adwords
The competition in PPC advertising is increasing daily. With this increased competition, it is increasingly important for advertisers to continually build and improve their campaigns. Everyone should be expanding their keyword list, improving their ads through split testing, and managing their bids on a regular basis. In addition to these account best practices and other [...]
Read More ...22 JanPay Per Click Advertising for Beginners
Pay Per Click advertising is often referred to as PPC which stands for a popular advertising technique on the Internet. You can find this form of advertising on websites, advertising networks, and especially on search engines. If you’ve ever searched the internet for a product or service, then chances are you’ve come across some form [...]
Read More ...08 JanCraft Winning PPC Ads with These Great Tips
It’s often been said that that the Google Adwords platform is the most challenging medium for the advertiser. Think about it, you have only 25 characters in the headline and 70 in the body copy, in which to inspire your ideal customer (whilst simultaneously repelling your undesirable customer) and get them to click your ad. [...]
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