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02 FebTest and Optimise Your Campaigns with These Tips
How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. The bottom line is that you should know. 1.Test different creatives and [...]
Read More ...27 JanEvaluating Web Site Performance
Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don’t know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to [...]
Read More ...23 JanTurns Traffic Into Sales With Conversion Optimization
Most companies spend a fair amount of money on their Internet marketing. A good website design and driving traffic to it are critically important However, it is also critically important to focus on optimizing your website for conversion. Getting people to your website is key. Having a professional looking website when they get there is also [...]
Read More ...11 Jan4 Optimization Roadblocks & How to Remove Them
Optimizing your conversion rate boils down to only 1 thing: making thoughtful changes to your website and/or online marketing touch points. To do this, you need data, you need to know how to test, and you need to be able to implement change on a regular basis. Despite boiling the concept down to its simplest [...]
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