30 MayHow to Skyrocket Your Conversion rate

The Unreal Universe A Book on Physics and Philosophy “For thinking laymen.” As an Online Marketing specialist, I am constantly coming across small business owners who are overlooking the single biggest asset that they have for sales growth. I am talking of course about their email list. From modest lists of 4,000 to larger lists [...]

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10 MayEasily Create High Converting Landing Pages for SEO

The term landing page is nothing new, those of us working in PPC or pay-per-click, have been carefully crafting highly specific and targeted landing pages, to achieve as single desire action, for some time. However some of the principles and techniques that can be applied to PPC landing pages can also be applied with equal [...]

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05 MayConversion Optimization – Opinion or Science?

Republished from EyeView’s blog. Original author Daniel, 18th March 2010. I have always thought it would be fun to be a consultant. I’ve got opinions, plenty of them. You name a subject and I can give you my opinion on it. I’m good like that. It’s a useful skill in conversation. I’m much in demand [...]

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04 MaySimple Email Marketing Strategies for Beginners

Email marketing is probably one of the most cost effective channels that you will ever use in your marketing armoury. This is especially true if you are a small business owner. Emails are quick and easy to create and send. The best part is the response is fairly instant with most of your responses arriving [...]

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23 AprEasily Create High Converting Forms for Landing Pages

It never ceases to amaze me how so many internet marketers seem to over look the importance of their landing page forms in determining the conversation rate on their landing pages. Your lead generation efforts can often live or die based on the form you have placed on your landing page. Some typical examples I [...]

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15 Apr5 Common Reasons Why Readers Aren’t Turning into Buyers

1. They don’t want what you’ve got.  If this is your problem, you have essentially two choices.  offer something that more people want think about how you can build a bridge between something they want and something you offer.  2. They’re confused You may have too many different options for them to choose from. If [...]

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15 AprEasily Create High-Converting Landing Pages

This article will focus on landing page optimization for Google PPC, so please bear that in mind as you read along. The purpose of a good or optimized landing page from a PPC perspective, say Google adwords is as follows; To convert visitors who have arrived at your page (by clicking on the ad) To [...]

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08 Apr5 Reasons To Look At Conversion Rate Optimization

In the current economic climate, your website’s conversion rate is more important than ever. Here are five reasons why conversion rate optimization should be your top priority. Reason 1: The obvious one—you get more customers, free The obvious reason to improve your conversion rate is because you want more customers without having to spend a [...]

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02 MarGenerate Sales with Your Website Using Conversion Optimization

Companies tend to focus solely on increasing website traffic, but what’s more important is what visitors actually do once they are on your website. Profits are determined by sales and so an effective website is one that will persuade users to take the action you desire practically every time and make the sale. Conversion optimization [...]

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09 Feb15 Conversion Optimization Tips

There are many reasons why you should look at conversation optimization; the obvious one is that you get a greater return on your investment, a bit like the old saying of it’s cheaper to get a sale from an existing customer than to try and find a new one. Relating that idea back to why [...]

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