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12 JanBeginners Guide To SEO Etiquette
Starting out in SEO can seem overwhelming at first, and I should know. A Marketing professional by trade, I certainly know a thing or two about targeting specific audiences with tailored messages to increase relevancy and therefore conversion. But then you come across terms like robots, indexation, page rank, the Google algorithm etc, it can [...]
Read More ...11 Jan4 Optimization Roadblocks & How to Remove Them
Optimizing your conversion rate boils down to only 1 thing: making thoughtful changes to your website and/or online marketing touch points. To do this, you need data, you need to know how to test, and you need to be able to implement change on a regular basis. Despite boiling the concept down to its simplest [...]
Read More ...11 JanUse Twitter Hashtags for Your Business
If you’ve used Twitter for more than a couple of hours, you’ve probably already seen a tweet or two containing a word with the hash symbol (“#”) attached to it. That’s what Twitter users call a “hashtag,” and at any given time at least one of them can usually be found among the trending topics [...]
Read More ...08 JanCraft Winning PPC Ads with These Great Tips
It’s often been said that that the Google Adwords platform is the most challenging medium for the advertiser. Think about it, you have only 25 characters in the headline and 70 in the body copy, in which to inspire your ideal customer (whilst simultaneously repelling your undesirable customer) and get them to click your ad. [...]
Read More ...06 Jan5 Tips To Help You Profit From Your Email List
The money is in the list. If you come across an internet business no matter the size without an opt-in list chances are they are not making a lot of money. But, only a tiny fraction actually joins an opt-in list. Why? Many people find email advertising of a product or service intrusive and annoying. [...]
Read More ...05 JanTarget Long Tail Keywords for Better Conversion
Using ‘long tail keywords’ is a great and low cost way to quickly reach the top ranking, drive more targeted traffic and reduce the bounce rate.
Read More ...02 JanTop 5 SEO Link Building Strategies for Beginners
SEO link building campaigns So you’ve got a new website and you’ve got orders and enquiries pouring in, heck I’m surprised you’ve even got time to read my blog? Okay so I am kidding, building the website is the easy part, getting visitors or site traffic is where it can get difficult for those who [...]
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